The relationship between journalism and art is strong and somewhat confusing. Cramerotti (2011) describes aesthetic journalism as ‘artistic practices in the form of investigation of social, cultural or political circumstances’ (p. 21). The interaction between aesthetics and journalism is very common. Journalism not only focuses on mediating and reporting on a story, however engaging in the aesthetics by means of photos, videos etc. that provide them with a sense of witnessing an unmediated account as well (p. 21). The current evolution of new media platforms has not only changed the ways in which we access media, however, also involves how the audience can communicate and engage with each other on many different levels.
Cramerotti states the ‘the process leading up to aesthetic journalism can be considered from both perspectives: as art being absorbed by the generalist media industry, or as journalism becoming a (common) art form’ (p. 32). The proliferation in contemporary art exhibitions of works resembling news reports, documentary cinema and informative publications is a perfect example of how aesthetic journalism is portrayed in our world today.
Aesthetic journalism is not only limited to the art world. It can be found in documentaries, reality TV, blogs and even in advertising. I found this particularly interesting, especially because I am majoring in advertising and marketing, I had never realised this aspect of it. According to Cramerotti, advertising and art are very similar; in the way they use stories and experiences to communicate information. They both look at ideas of change and focus on a core message, either through the advertisement and an artwork.
Aesthetic journalism is a very interesting topic within media studies, and both artists and journalists make use of aesthetics and are well aware of it within their work.
Cramerotti, Alfredo, 2011, “What is Aesthetic Journalism,” in Cramerotti, Alfredo, Aesthetic Journalism: How to Inform Without Informing, Intellect, London