Throughout the last six weeks of learning about media studies, I have become more aware and more knowledgeable about many aspects in our technological driven world. I had never blogged before, so this was a very new thing to me. Once I began, however, I really started to enjoy and appreciate the world of blogging, through my own creative writing and also being able to read many other blogs and see what others have to say.
In week 2, we studied David Gauntlett’s article, ‘Ten things wrong with effects model’, where he believes we are taking a backward approach towards the cause of media effects, but also that there may never be a clear and defined answer on media effects. I found this topic really interesting, as I too, do not believe there is any one reason for why people behave the way they do, with or without any relation to the media. The fact that this topic was called ‘Television is making you fat’ also made it even more clear to me, and that the amount of time that we spend being inactive in front of the television definitely needs to be considered before we believe such myths. We also need to consider society as a whole when looking at the reasons why people react the way they do to media, which inevitably adds to the media effects.
Another topic that has helped shaped my thinking about the role of media, was the week 4 topic on media ownership. With Australia’s media being one of the most concentrated in the world, the fact that our media is owned by a very small number of media companies makes information less diverse. I found a point that was made in the lecture really interesting, that the diversity of our media ownership is declining, however at same time, there is an increasing number of media users and producers. As our technological world expands and grows each day, more and more media platforms are being created and explored, which gives way to more media owners. I feel this is a good thing as the more variety of companies we have, the more diverse the information and bigger selection of sources of news.
I have really enjoyed being able to read other students blogs. I feel that even though we are all studying the same topics each week, everyone can input such a diverse range of information that I genuinely find interesting and enjoy reading. The role of the media in our society today plays a very important role, through providing masses of information, connecting people through online platforms, giving people the freedom to express their own opinions and allowing everyone to become prosumers of content. These are just some of the things I have learnt about the media, which has inevitably influenced my thinking about the role of the media since week one.